Australians like our wine. In global terms, we rank 54th in population but 12th in wine consumption, according to Wine Australia.
But we like our wine less than we used to. The average Australian’s wine consumption fell 12% between 2020 and 2022, from 20.8 to 18.3 litres per year. A similar decline has been occurring in most of the world’s top 20 wine markets, “primarily due to health and wellness concerns”.
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